It used to be that corporations had no choice but to sponsor large audiences to obtain even marginally relevant consumer data. How else to access to subgroups and sub-subgroups and sub-sub-subgroups of the population at large? Enter Groupable. You can think of us as a kind of matchmaking service, sans yente. We have a database filled with self-organized, grass-roots entities looking for corporate sponsorship, and we have corporations looking to reach potential audiences. Groupable helps make the pairs.

Our dynamic algorithm, the Groupability Index, allows sponsors to zero in on the demographics that will produce the greatest return on investment (ROI). And because the Index can be tweaked to reflect the most relevant marketing data, the results are always up-to-date and precise. The result? Sponsorship ROI becomes MORE VISIBLE to corporations.